We mostly focus on startups and let’s be clear that few startups have the budget for a Super Bowl ad. Still, the Tactical Implementation iceberg in the Marketing Ocean is so fraught with challenges that it’s good to look anywhere for clues about what works. And, the Super Bowl is the equivalent to the Olympics when it comes to advertising.

Coming into the 2021 Super Bowl, no one knew what to expect of the ads and advertisers. 2020 was a crazy year. Most NFL teams are still trying to figure out how to best connect with fans. Add to the mayhem, the NFL sold 30,000 cardboard cutouts of fans to place in stadium seats for $100 each, or $3,000,000, to help defray lost ticket sales.