Blog Index — The Titanic Effect, a book about the startup challenge

December 2021
- Dec 24, 2021 A Reminder about Picking Metrics for your Startup Dec 24, 2021
May 2021
- May 30, 2021 Top Ten Misconceptions about Startup Strategy May 30, 2021
April 2021
- Apr 16, 2021 When Should Startups Punt, Pivot, or Proceed? Apr 16, 2021
March 2021
- Mar 12, 2021 Tips for Immigrants Who Want to Start a Business Mar 12, 2021
February 2021
- Feb 26, 2021 Startups Need a Plan to Increase Usage Occasions to Grow Faster Feb 26, 2021
- Feb 12, 2021 What can Startups Learn from the Super Bowl Ads? Feb 12, 2021
January 2021
- Jan 8, 2021 The Challenges of Dividing Equity Early in a Startup Jan 8, 2021
December 2020
- Dec 4, 2020 What Strategies Can Startups Use to Grow Revenue? Dec 4, 2020
October 2020
- Oct 23, 2020 How To De-Risk Your Startup Oct 23, 2020
- Oct 16, 2020 The Six Immutable Laws of Startups (?) Oct 16, 2020
- Oct 9, 2020 Going Pro as an Entrepreneur Oct 9, 2020
- Oct 2, 2020 How Much Will Your Startup Have To Pay For Insurance? Oct 2, 2020
September 2020
- Sep 25, 2020 Are Startup Innovators Born…Or Made? Sep 25, 2020
- Sep 18, 2020 An Update to “What REALLY Sank the Titanic?” Sep 18, 2020
- Sep 4, 2020 How Venture Ecosystems Enable Startups To Succeed Sep 4, 2020
August 2020
- Aug 28, 2020 Is Your Startup’s Measurement Just A Stick In The Sand? Aug 28, 2020
- Aug 21, 2020 Entrepreneurial Hustle Makes Startups Come Alive Aug 21, 2020
- Aug 14, 2020 Startups May Need To Partner With “Competitors” In Trying Times Aug 14, 2020
- Aug 7, 2020 Technical Debt: Every Startup Needs to Know When to Cut its Losses Aug 7, 2020
July 2020
- Jul 31, 2020 What Kind Of Experience Do Startup Founders And Founding Teams Need Jul 31, 2020
- Jul 24, 2020 Startup Founders Need to Be Both Passionate and Savvy About the Solution They are Creating Jul 24, 2020
- Jul 17, 2020 “Self Made”—What Can Startups Learn From Madam C.J. Walker Jul 17, 2020
- Jul 10, 2020 Let’s Talk About How to Persevere Through the Startup Grind Jul 10, 2020
- Jul 3, 2020 How Can Startups Get Others to Help Them? Jul 3, 2020
June 2020
- Jun 26, 2020 Funding 101 for Startups Jun 26, 2020
- Jun 22, 2020 The Top Ten Rules of Zoombieland Jun 22, 2020
- Jun 19, 2020 Entrepreneur - Woman - Black: “Do You Want to Dance?” Jun 19, 2020
- Jun 12, 2020 Six Startup Secrets We’ve Shared on Podcasts Jun 12, 2020
- Jun 5, 2020 The Key to Startup Marketing is Understanding Language of your Customers Jun 5, 2020
May 2020
- May 29, 2020 What Startups Need to Know about the Trajectory of the COVID Economic Recovery May 29, 2020
- May 22, 2020 Startups and Others, Beware the Bleeding Edge of Newfangled Technology! May 22, 2020
- May 15, 2020 Startups Need to Understand How the Human Brain Deals with Uncertainty May 15, 2020
- May 8, 2020 Is Marketing Spend an Expense or an Investment for Startups? May 8, 2020
- May 1, 2020 Launch a Startup During a Pandemic? It’s Not as Crazy as it Sounds May 1, 2020
April 2020
- Apr 24, 2020 Startups can Leverage Customer Insights to Build a Stronger Relationship Apr 24, 2020
- Apr 17, 2020 Three Pet Peeves in the Startup Vernacular Apr 17, 2020
- Apr 10, 2020 Belief or Understanding: Why Can’t Startups Have Both? Apr 10, 2020
- Apr 3, 2020 Startups Have to Stay Close to Their Customers, Especially in Uncertain Times Apr 3, 2020
March 2020
- Mar 27, 2020 Industry Growth Patterns 3: Why Startups Should be Aware of the Hype Curve or Hype Cycle Mar 27, 2020
- Mar 20, 2020 Industry Growth Patterns 2: Why Startups Should be Aware of the Crossing the Chasm Model Mar 20, 2020
- Mar 13, 2020 Industry Growth Patterns 1: Why Startups Should be Aware of the Bass Diffusion of Innovation Model Mar 13, 2020
- Mar 6, 2020 The Promise and Perils of the Startup Pivot Mar 6, 2020
February 2020
- Feb 28, 2020 Making the Most of the Pie You Are Creating at a Startup Feb 28, 2020
- Feb 21, 2020 What Lessons can Entrepreneurs Learn from Gold Rushes, Pickaxes, and the Titanic Effect? Feb 21, 2020
- Feb 14, 2020 What Does Academic Research Tell Startups about Advertising? Feb 14, 2020
- Feb 7, 2020 Startups Need to Monitor Customer Usage Metrics Feb 7, 2020
January 2020
- Jan 31, 2020 What are the Pros and Cons of Startup Crowdfunding? Jan 31, 2020
- Jan 24, 2020 Why B2C Startups Need to Understand Walled Gardens Jan 24, 2020
- Jan 17, 2020 The 10 Steps to Physically Starting a Business Jan 17, 2020
- Jan 10, 2020 Decisions, Decisions: How Startups Need to Approach Decision Making Jan 10, 2020
- Jan 3, 2020 Right-sizing Startup Funding Jan 3, 2020
December 2019
- Dec 27, 2019 The 3 Most Important Ways a Startup Should Audit its Marketing at Year’s End Dec 27, 2019
- Dec 20, 2019 Is the Startup Life a Sprint? A Marathon? Nope, it’s an Ironman Dec 20, 2019
- Dec 13, 2019 Startup Sales: Up and To the Right? Dec 13, 2019
- Dec 6, 2019 The Power of Getting Customer Input for Startups Dec 6, 2019
- Dec 2, 2019 A Principle and Two Numbers for Startups Dec 2, 2019
November 2019
- Nov 22, 2019 Startups Need to Master the NOW and the NEXT Nov 22, 2019
- Nov 15, 2019 Building a Good Brand Name for your Startup Nov 15, 2019
- Nov 8, 2019 Smart Startups Plan for Product Improvement and Evolution Nov 8, 2019
- Nov 1, 2019 What does Minimally Viable Marketing look like for a Startup? Nov 1, 2019
October 2019
- Oct 25, 2019 What is my Quid for Your Pro Quo? Oct 25, 2019
- Oct 18, 2019 How to Pitch Your Startup Like a Pro Oct 18, 2019
- Oct 11, 2019 Planning for a Startup's Continuous Product/Service Improvement Oct 11, 2019
- Oct 4, 2019 Tools for Using Titanic Effect Frameworks with Your Startup Oct 4, 2019
September 2019
- Sep 27, 2019 An Insider’s Look at Pitching Your Startup to Investors Sep 27, 2019
- Sep 20, 2019 Mapping The Titanic Effect to the Theranos Debacle Sep 20, 2019
- Sep 13, 2019 Where Does Technical Debt for Startups Come From? Sep 13, 2019
- Sep 6, 2019 How We Used An Old Writing Adage To Launch Our Product Sep 6, 2019
August 2019
- Aug 30, 2019 Even Startups Need the Right Tool for the Right Job Aug 30, 2019
- Aug 26, 2019 Three Things Successful Founders Have Told Us Aug 26, 2019
- Aug 16, 2019 The Power of Analogies for Startups Aug 16, 2019
- Aug 9, 2019 Focused—or Closed-Minded? There is a Difference Aug 9, 2019
- Aug 2, 2019 It’s Smarter to be Lucky than it’s Lucky to be Smart Aug 2, 2019
July 2019
- Jul 26, 2019 Lessons Learned from Intrapreneurship and Entrepreneurship Jul 26, 2019
- Jul 19, 2019 Incubate, Accelerate, or Studiate? How to move your startup forward Jul 19, 2019
- Jul 12, 2019 For Startups at the Scaling Stage - What are the Biggest Icebergs? Jul 12, 2019
- Jul 5, 2019 For Startups at the Launch and Growth Stage - What are the Biggest Icebergs? Jul 5, 2019
June 2019
- Jun 28, 2019 For Startups at the MVP Stage - What are the Biggest Icebergs? Jun 28, 2019
- Jun 21, 2019 For Startups at the Pre-Revenue Stage - What are the Biggest Icebergs? Jun 21, 2019
- Jun 14, 2019 How to Navigate The Titanic Effect Blog Jun 14, 2019
- Jun 7, 2019 Know thy Competition Jun 7, 2019
May 2019
- May 31, 2019 The Many Shades of “Proof of Concept,” your PoC May 31, 2019
- May 24, 2019 Metrics, Metrics: Which Marketing Metrics Should Your Startup Keep Track Of? May 24, 2019
- May 17, 2019 The “I’s” Have It? May 17, 2019
- May 10, 2019 The Most Important Marketing Iceberg by Startup Stage May 10, 2019
- May 3, 2019 What to Look For in Startup Advisors May 3, 2019
April 2019
- Apr 26, 2019 Experimentation is Great, As Long as You Monitor the Results Apr 26, 2019
- Apr 19, 2019 Startups: Want to get Feedback and Advice? Avoid “Foundersplaining.” Apr 19, 2019
- Apr 12, 2019 5 Tips for Living with the Uncertainty of a Startup Apr 12, 2019
- Apr 5, 2019 It Takes a Village…or at Least a First Podcast! Apr 5, 2019
March 2019
- Mar 29, 2019 Kicking off the Kickstarter Mar 29, 2019
- Mar 22, 2019 Positioning: What Makes You Different and Better? Mar 22, 2019
- Mar 15, 2019 The Price is Right? Mar 15, 2019
- Mar 8, 2019 Writing a Book is Like Starting a Venture? No Way. Mar 8, 2019
- Mar 1, 2019 Never Setting Sail: A Nod To The Companies That Have Not Yet Started Mar 1, 2019
February 2019
- Feb 22, 2019 Taking the Plunge -- When to Hire the First Employee Feb 22, 2019
- Feb 18, 2019 Our Origin Story Feb 18, 2019
- Feb 8, 2019 50 Ways to Validate Your Startup Idea (Okay, it’s More like 5) Feb 8, 2019
- Feb 1, 2019 How Startups can Navigate Around the Customer Value Void Feb 1, 2019
January 2019
- Jan 25, 2019 Target Marketing 101 for Startups Jan 25, 2019
- Jan 18, 2019 Startup Strategy is NOT a Road Map Jan 18, 2019
- Jan 11, 2019 A Marketing Startup Story: What was it Like to be a Passenger on the “Titanic”? Jan 11, 2019
- Jan 3, 2019 What Should Investors Look for in an “A-Team?” Jan 3, 2019
December 2018
- Dec 21, 2018 Entrepreneurship is an “Uncertainty” Management Job that Evolves over Time Dec 21, 2018
- Dec 14, 2018 Startup Story: What REALLY Sank The “Titanic?” Dec 14, 2018
- Dec 3, 2018 What are the Growth Patterns for Startups? Dec 3, 2018
November 2018
- Nov 30, 2018 Why A Startup Needs to Launch in An Existing Market Category Nov 30, 2018
- Nov 23, 2018 Is Our Product Finished Yet? Secret Answer: For Startups, the Product is Never Finished Nov 23, 2018
- Nov 12, 2018 What Do Icebergs Have to Do with Startups? Nov 12, 2018
- Nov 5, 2018 A Startup Story: The White Star Line and the DNA of the “Titanic” Nov 5, 2018
October 2018
- Oct 31, 2018 Why Getting to Product/Market Fit can Sink a Startup Oct 31, 2018
- Oct 22, 2018 SaaS Market Trends for 2019 and How to Align Your Startup Growth Strategy Oct 22, 2018
- Oct 17, 2018 Click To Send…The Point of No Return Oct 17, 2018