This task can be thought of as either splitting hairs (since the startup is so new, who even knows if there’s anything real), or dividing the ocean (because its possibility is nearly endless). Alex Blumberg, in his Startup podcast from Gimlet Media, refers to this as “dividing an imaginary pie.” We were reminded of this challenge recently as several alumni have reached out to us for help with dividing their own pies. Their challenge wastrying to divide a piewhen they are still trying to figure out what kind of pie to bake, assembling the ingredients, and settling on a recipe.