With the “lean startup,” a generation of entrepreneurs have become enamored with “the pivot.” For those unfamiliar with these terms, the lean startup is an approach to launching a startup by creating a product as quickly as possible and putting it in customers’ hands to get feedback. Once customers have the product, the focus moves to experimentation to get the product right over time. This approach is contrasted to incessant planning and completing a giant business plan before launch - or even talking to a customer. Pivoting is how startups redirect their product and/or target customer through experimentation.