Since we are business school professors, one of the things we do is read and review academic research on business topics. Specifically, Kim is an associate editor for the Journal of Advertising Research. Of course, this journal focuses on what makes advertising effective. And the bulk of academic research is on TV advertising which might be beyond the reach of most startups. Kim also gets to vote on the “best” article of the year. So we thought we might review the best articles from 2019 and give you the highlights that are relevant to startup advertising. Here are top four facts about advertising we learned last year: