By now you’ve heard us use the term MVP (Minimally Viable Product) many times. A few weeks ago, we did a talk about avoiding startup failure with SCORE, the small business mentoring group of retired executives. One question we were asked at the end – “Would you agree that it’s better to just have a Facebook page than a bad website?” We gave a most emphatic – No! So let’s talk about what is the Minimally Viable Marketing you need.