What Do Icebergs Have to Do with Startups? 

Great question. Of course, an iceberg has to be included in any book about the “Titanic.” More importantly, we recognize that startups have to make decisions under uncertainty. Choosing one path can incur hidden debts because of the path not taken. We call those hidden debts icebergs. Well, we actually call them “debtbergs” in “The Titanic Effect.”

Once we landed on the concept of decisions having debtbergs attached to them, we then realized we needed to learn more about icebergs. What we discovered is that icebergs themselves are both interesting and diverse.