Icebergs

A Principle and Two Numbers for Startups

A Principle and Two Numbers for Startups

In honor of the Thanksgiving holiday, we saved this blogpost until Monday…

In the “little known facts” category about the Titanic, we thought we would share some seemingly random factoids that had an interactive effect to help sink the Titanic. It involves a principle and two numbers—I know, it sounds like an episode of the high school musical show “Glee” (but that would be PrinciPAL…).

What Do Icebergs Have to Do with Startups?

What Do Icebergs Have to Do with Startups? 

Great question. Of course, an iceberg has to be included in any book about the “Titanic.” More importantly, we recognize that startups have to make decisions under uncertainty. Choosing one path can incur hidden debts because of the path not taken. We call those hidden debts icebergs. Well, we actually call them “debtbergs” in “The Titanic Effect.”

Once we landed on the concept of decisions having debtbergs attached to them, we then realized we needed to learn more about icebergs. What we discovered is that icebergs themselves are both interesting and diverse.