Product Development

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Startups Need to Monitor Customer Usage Metrics

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Startups Need to Monitor Customer Usage Metrics

We were recently asked how to validate that an MVP  (Minimally Viable Product) is working. When we say “validate an MVP,” what we mean is to have some proof that you have a product the market wants, that product has been acceptably configured, and it’s now time to start figuring out how to scale sales. If you want to connect this post to The Titanic Effect book, we are looking at the First Customer stage in Chapter 5 – The Technical Ocean.  One approach you can use is to do market research on the MVP. This takes the MVP from internal to external testing. There are two main ways to do this market research:

Smart Startups Plan for Product Improvement and Evolution

Smart Startups Plan for Product Improvement and Evolution

It’s so exciting! You have a few customers or users and your product is off the ground! A startup finally gets momentum. Customers are increasing in number. It’s hard not to relax, have a beer, and bask in the glory of a newly released product. However, this is only the beginning. 

So many startups that make it through the early, treacherous waters of launch end up foundering at the discipline required to operate continuously. More and more of the venture’s activity migrates out of the direct sight lines of the founding team. During this stage of a company, it’s important to keep the hunger and enthusiasm that was there at the beginning. Easing up now could diminish all of the hard work put in. 

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How Startups can Navigate Around the Customer Value Void

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In study after study, the number one reason that startups fail is that they do not offer something new that better meets customers’ needs. See the details in our previous blogpost on product/market fit. This same factor is the biggest predictor of new product failure as well. We call this the Customer Value Void– not offering something that is needed, that is a better solution than the current practice, and that is worth paying for…


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Is Our Product Finished Yet? Secret Answer: For Startups, the Product is Never Finished

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One of the fun things we did as part of writing “The Titanic Effect” was explore stories of startup successes. One of the first stories we dig into in the book is that of Randy Hetrick who created the TRX fitness system. So, let’s talk about how he developed this product.

Randy Hetrick was a Navy Seal on deployment on an anti-piracy mission in Southeast Asia in 1997. He was looking for a way to exercise in the limited confines…