Proof of Concept

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Startups Need to Monitor Customer Usage Metrics

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Startups Need to Monitor Customer Usage Metrics

We were recently asked how to validate that an MVP  (Minimally Viable Product) is working. When we say “validate an MVP,” what we mean is to have some proof that you have a product the market wants, that product has been acceptably configured, and it’s now time to start figuring out how to scale sales. If you want to connect this post to The Titanic Effect book, we are looking at the First Customer stage in Chapter 5 – The Technical Ocean.  One approach you can use is to do market research on the MVP. This takes the MVP from internal to external testing. There are two main ways to do this market research:

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The Many Shades of “Proof of Concept,” your PoC

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The Many Shades of “Proof of Concept,” your PoC

In a prior blog, we discussed the difference between PoPs (Points of Parity) and PoDs (Points of Differentiation). Now it is time to talk about PoC—Proof of Concept. While this seems relatively straight forward, there are actually many nuances to and perspectives on what constitutes “Proof of Concept.” Understanding how to frame and set expectations about PoC is an important discussion for the budding startup.